Wednesday, July 14, 2010

Microsoft Bing Is Paying for Users?

Microsoft has now taken to paying people to use their search engine? Is it that bad?

http://www.discoverbing.com/education/searchwithpurpose/?fbid=eU87ehBy_x8&wom=false

It looks a little less blatant framed as a donation but then Microsoft has always been expert at putting lipstick on a pig.

I never did understand why Microsoft would go after the web search market at all. Of all the things they could possibly have done, they chose the one area where they cannot possibly succeed. What were they thinking? I guess the corporate culture in Redmond breeds either blindness, or arrogance, or maybe both.

Look, because of my work I do hundreds of searches every day, often searching for very obscure and hard to find information. I tried Bing. It sucked. From time to time I try it again and it continues to come up less effective than Google. Google is a lean, mean, lightning-fast search engine that almost invariably gets me immediately or almost immediately to the information I seek. It has no unnecessary visual distractions or crap that slows the loading of the page. It's fine tuned and user friendly. And now Google has added even more cool features that help me a lot such as the timeline search. Fabulous.

Microsoft's only hope to compete with Google search was to completely clone Google search and re-invent all of the proprietary magic that makes Google what it is, which even as rich as Microsoft is, they cannot afford to do.

Instead I'll donate three bucks to charity myself and not use Bing.

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